Trucking in India comes of age: Tata Motors launches 10 new Prima LX trucks for modern trucking

New Delhi, 06 March 2014: Tata Motors today launched 10 new Heavy Commercial Vehicles from its Prima LX range, as a significant step towards ushering in a new era in the Indian trucking landscape. Launching six new heavy trucks in the haulage segment and four in the construction segment, the Prima LX range is a combination of economy and performance and sets the new benchmark in styling and features from Tata Motors medium & heavy commercial vehicle stable.

Dr. A.K. Jindal, Head - ERC, Commercial Vehicles, Tata Motors, Mr. Ravindra Pisharody, Executive Director - Commercial Vehicles Business Unit, Tata Motors, Mr, R. Ramakrishnan, Senior Vice President (Commercial) Commercial Vehicles Business Unit, Tata Motors, and Mr. Vinod Sahay, Head - Sales and Marketing - Medium and Heavy Commercial Vehicles, Tata Motors, at the unveiling of new Prima LX trucks for affordable yet modern trucking
Mr. Ravi Pisharody, Executive Director - Commercial Vehicles, Tata Motors, said, "We revolutionised the Indian trucking landscape with the launch of brand Prima in 2008. As a commitment towards intense product focus, a key pillar of our HORIZONEXT strategy, we have leveraged our deep customer insights to take the strengths of the Prima mainstream. The Prima LX range is one such instance of a world-class offering adapted for Indian conditions, redefining customer experience with enhanced technologies, built to global standards with an ideal blend of technology and economy. The new Prima LX trucks being launched today are geared to help customers meet a challenging market environment, allowing transporters to upgrade to a more modern trucking systems."

Mr. Ravindra Pisharody, Executive Director - Commercial Vehicles Business Unit, Tata Motors
Tata Motors launched six new models of the Prima LX in the cargo segment – Prima LX 4928.S SRT, Prima LX 4928.S HRT, Prima LX 4028.S SR, Prima LX 4028.S HR, Prima LX 2523.T and Prima LX 3123.T. In tippers, Tata Motors launched four new models – Prima LX 2523.K, Prima LX 2528.K, Prima LX 3123.K and Prima LX 3128.K, all of which have different combinations of drivelines and load bodies, deployed across all possible applications.

In an effort to bring ‘The way the world trucks’ to India, Tata Motors conceived the Tata Prima in 2008. A combination of power, world-class performance, fuel efficiency, superior technology and safety, the Tata Prima has been built with technical inputs from across the world – an Italian cab design, engine technology from the USA and Europe, gearbox expertise from Germany, chassis frame know-how from Mexico, sheet metal dies from Japan and Korea, combined with Swedish precision on a robotic weld line, hence is also referred to as the 'World' truck. Tata Motors is expanding its range of Prima LX trucks to make the comfort, performance and reliability associated with the Prima brand available to a larger customer base. The Prima LX range is a result of customer feedback combined with evolving Indian operating conditions and Tata Motors’ efforts to One Step Ahead, combined with evolving Indian operating conditions, thereby enhancing the Prima portfolio and giving customers a wider choice in terms of a modern truck.

Mr. R. Ramakrishnan – Senior Vice President, (Commercial), Commercial Vehicle Business Unit, Tata Motors Ltd. said, “Each of these Prima trucks launched today, have been designed as per customer and driver requirements, with best-in-class design, performance, cabin comfort, safety and best-in-class TCO (Total cost of ownership), with strict adherence to emission norms. These trucks will be backed by Tata Motors “Power of 5” special offerings that will help customers maximise the features of these new trucks to the optimum and further our dominance in the Indian market".
Trucking in India comes of age: Tata Motors launches 10 new Prima LX trucks for modern trucking Trucking in India comes of age: Tata Motors launches 10 new Prima LX trucks for modern trucking Reviewed by raghav sarma on Friday, March 07, 2014 Rating: 5

1 comment:

  1. TATA motors is one of the world most prominent truck manufacturers and I do not think that they have a very good competition for their quality service.

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