Pinarello, Jaguar and Team Sky win Gold at the 2014 London Design Awards

London, 09 December 2014: At this year’s prestigious London Design Awards, Pinarello, Jaguar and Team Sky won Gold in the Product Design, Sport and Active life category.


The Italian bike manufacturer, British luxury and sports car brand, and world class professional road cycling team had successfully collaborated earlier this year to launch the Pinarello Dogma F8 bicycle, combining their design, engineering and racing credentials. The Dogma F8 was subsequently ridden throughout the competitive cycling season by Team Sky.

With shared values of high performance, innovation and technology, Jaguar became an ‘Innovation Partner’ to Team Sky in 2014, aiming to enhance the team’s performances by integrating their design and engineering resources to develop new products to train and race with. The partnership was unique for the cycling industry and the value that Jaguar's award-winning product development brought in was significant; giving access to not just design & engineering expertise, but also computational fluid dynamics capability and wind tunnel facility which made a big difference.
Pinarello, Jaguar and Team Sky win Gold at the 2014 London Design Awards Pinarello, Jaguar and Team Sky win Gold at the 2014 London Design Awards Reviewed by Sanjay Sarma on Thursday, December 11, 2014 Rating: 5

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