Jaguar Land Rover, Intel and Seeing Machines showcase Driver Monitor System at CES

Las Vegas: At the International Consumer Electronics Show in Las Vegas this week, Seeing Machines is demonstrating its Driver Monitor System (DMS) in a Jaguar F-Type prototype developed jointly with Intel at Jaguar Land Rover’s new R&D facility in Portland, Oregon.


The Driver Monitor System (DMS) is a sensing technology that reduces distraction and drowsiness while driving. It uses attention-monitoring sensors in the dashboard to detect eye and facial movements. It can identify if the driver is inattentive - either due to drowsiness or distraction, and sophisticated enough to understand real world conditions like bright sunlight or if the driver is wearing glasses or sunglasses.

Seeing Machines is a world leader in the development of computer vision related technologies that help machines understand people by tracking and interpreting human faces and eyes. The algorithm developed for DMS has the potential to seamlessly enable safety and autonomous driving features and reduce the potential for accidents caused by the driver not paying attention. DMS is the only driver monitoring system that can achieve this even if the driver is wearing shades, or in full sunshine.

DMS has a huge potential for road safety and can also share information between man and machine. If the driver's gaze moves towards the infotainment screen or out of a side window, the car identifies this and the system alerts the driver to hazards earlier. DMS even enhances safety setting like Autonomous Emergency Braking, to reflect the driver's lack of attention. As the car drives up to a hazard, the brakes engage autonomously sooner because the car realizes the driver has not seen the danger ahead.

To deliver the processing power required by the DMS system, Intel has installed the hardware in the F-Type prototype based on its newest Intel® Core™ i7 chips.  Jaguar Land Rover is currently researching a next-generation heads-up display that could utilize the full width of the windscreen, and present the right information to the driver at the right time, without having to take their eyes off the road.
Jaguar Land Rover, Intel and Seeing Machines showcase Driver Monitor System at CES Jaguar Land Rover, Intel and Seeing Machines showcase Driver Monitor System at CES Reviewed by Sanjay Sarma on Friday, January 09, 2015 Rating: 5

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