Mercedes Benz engages customers with Luxe Drive in Mumbai

Mumbai, 12 November 2017: Mercedes-Benz India's Luxe Drive initiative took place on 11-12 November 2017 at Mahalaxmi Racecourse, Mumbai. The event was a customer centric engagement with a bit of haute couture and gastronomy thrown in.

The combination of adrenaline, gourmet and lifestyle gave customers a first-hand experience of the brand’s technical prowess as they drove around a specially designed track with professionally trained drivers. Chef Ranveer Brar was roped in for a masterclass on some delectable cuisine and epicurean delights; and Genesis Luxury (the house of designer labels) showcased their collection of apparels and accessories by top international brands and conducts style workshops.



The drive included an off-roading experience on tracks, safety demonstration of AMG models, and an experience in the C-Class and E-Class. An exclusive merchandise area was set up for guests, along with a kid’s zone and a Mercedes Trophy zone with exclusive goodies.

Free vehicle evaluation from a Mercedes-Benz certified team was provided at the venue with special trade-in and personalised finance offers.


The Luxe Drive experiential activity has travelled through Chandigarh, Gurugram, Jaipur, Ahmedabad and will conclude on 19 November 2017 in Pune.
Mercedes Benz engages customers with Luxe Drive in Mumbai Mercedes Benz engages customers with Luxe Drive in Mumbai Reviewed by Sanjay Sarma on Monday, November 13, 2017 Rating: 5

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