Mahindra introduces the ROXOR in North America

Auburn Hills, MI, 03 March 2018: Mahindra has finally unveiled the ROXOR, its new off-roader for the North American market. ROXOR is a tough no-nonsense vehicle, and its design demonstrates a raw industrial-grade construction that is built to withstand the toughest abuse.

Dr. Pawan Goenka, Managing Director, Mahindra & Mahindra Ltd. was at the launch and said, “Mahindra’s 70-year automotive history has been forged by making authentic, rugged, purpose-driven vehicles, and ROXOR is the embodiment of this history and our brand.”

Unlike the plastic-bodied, belt-driven vehicles long accepted in the Side x Side category, ROXOR offers a simple, hard worn approach, featuring a steel body on a boxed steel frame, a heavy-duty Mahindra turbo-diesel 4 cylinder engine, and an automotive style 5-speed manual transmission.

The ROXOR creates a new sub-segment in the Side x Side industry and was conceived, designed, engineered and produced in Metro Detroit by Mahindra Automotive North America (MANA). MANA’s operation is the central component of the 400,000 sq. ft. (spanning 3 facilities) footprint Mahindra now has in Metro Detroit, and it is the first OEM manufacturing/assembly facility to open operations in Southeast Michigan in over 25 years.
Mahindra introduces the ROXOR in North America Mahindra introduces the ROXOR in North America Reviewed by Sanjay Sarma on Sunday, March 04, 2018 Rating: 5

1 comment:

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